Zero is a free, monthly Italian event & popular culture magazine. I started to work with It's Istanbul who has rights to publish Zero magazine in Istanbul and I was responsible for visual design of every issue. Every month Zero collaborates with a company or a brand to use its reputation for advertisement in bars, cafes, galleries, etc. You can check the dates of events and read the comments of Zero editors about various cultural stuff.
Magazine has ten sections. In 'Ajanda' pages, it means calendar and you check the dates of events. Other sections are selections of Zero editors about what's coming up next and which one is better in music, nightclubs, exhibitions, contests, cinema, food&drink etc.
January'16: ilovemavi: Zero collaborated with Mavi to distribute the campaign of brand named "ilovemavi". You share photos of yourself that you are wearing a product from Mavi and based on people's likes you can become featured. We wanted to spread out this campaign based on its distribution points in city by releasing a different cover for every point. Influencers selected from every point for interviews and photo galleries on ilovemavi's subpage in Zero website. This campaign released on all channels of Zero; magazine, website, social media and newspaper. I designed a cover with embossed Zero logo to make titles pop-up.
February'16: Zero Website Re-Designed: Zero redesigned its website on January and wanted to promote it on cover. I used main colours and icons of website on the cover. Also I tried different ideations for this issue, seen below.
March'16: Wish You Were Here for Tommy Hilfiger, saat&saat: Zero collaborated with saat&saat which sells watches from all brands in Turkey. They wanted to feature Tommy Hilfiger watches for summer and their ad campaign on Zero magazine. Tommy's campaign was about summer season in an island with friends. Warm colors and fresh sea blue. So I designed an airplane cabin that you can open its window by pulling the cardpostal up which is inside cover.
April'16: Adidas NMD_Istanbul Launch: Zero collaborated with Adidas for NMD launch in Istanbul. Our photographer took different views from Istanbul and I use them with shoes. I wanted to make a true impact on cover and I designed it with a sleeve.
May'16: Citroen Cactus with Angry Birds: In May, Zero collaborated with Citröen. Also Citröen was in collaboration with Angry Birds. They wanted us to promote both car and film. To make a bond between them, I used protection texture on the sides on Angry Birds figure. When you rip the cover you see bird figure.
Music Festivals 2016, Special Issue with Tommy Hilfiger, saat&saat: Every year before summer starts, Zero release a music festivals issue. saat&saat wanted another collaboration on our Music Festivals issue. In music festivals, Zero release its content on magazine and website. I designed whole magazine and festival page in website in different format and used Tommy Hilfiger's colours.
Our team decided to use guitar pedal visuals and I designed variety of guitar pedals in warm & cold colours of Tommy Hilfiger. I designed a texture from pedals to use it on magazine and web (on social media posts, campaign visuals etc.)
After the adaptation of website, we designed a music playlist belongs to Tommy Hilfiger and saat&saat on mainpage. This playlist gets updated everyday by Zero editors.
June'16: Garanti UGI Robot: Every year before summer starts, Zero release a music festivals issue. saat&saat wanted another collaboration on our Music Festivals issue. In music festivals, Zero release its content on magazine and website. I designed whole magazine and festival page in website in different format and used Tommy Hilfiger's colours.
Zero Çeşme '17 Limitsoff Ice Cold: Every year before summer starts, Zero release a music festivals issue. saat&saat wanted another collaboration on our Music Festivals issue. In music festivals, Zero release its content on magazine and website. I designed whole magazine and festival page in website in different format and used Tommy Hilfiger's colours.
July'16: Shopping malls: It's the last month I work with Zero, an illustration of an article in Zero website took place in cover. I designed colours and textures for it and explained it in inner cover.
Unreleased Finished Projects There were lots of ideation that we did but they couldn't make it because of different situations. In this showcase I'm trying to show you my design thinking, so these are useful.
Zero & Adidas: NMD_SOUNDS: Before I quit my job in Zero, marketing team was planning a a collaboration with adidas for next two months and I studied some ideas for their NMD campaign by designing a cover and a website placed inside Zero. Adidas were featuring three of its NMD shoes and I placed these three shoes on three different covers. When you look at the back, you see three different places with different people. Our team wanted to select three electronic music deejays as influencers and create three events in these three locations, Beykoz Shoe Factory, Haydarpaşa Rail Station and Camialtı Shipyard. On the website you can get detailed information about events and deejays and you can listen playlists from influencers and sets recorded from live concerts.
Zero & Adidas: istanbulrunners: For October adidas wanted to spread its campaign for running shoes. Our team wanted to create a running event which is held by three influencers. So I designed a cover with a map of city and a website about event. In map you can see the routes and details of runners by turning the cover right. On the website you can get detailed information about routes and details also you can review a day of a runner to adapt yourself into a healthier life.
Subpages of website (from left); influencer selection, a day of a runner, routes of influencers, route details.
Zero & Magnum: #icindekisen: Magnum (an ice-cream brand) wanted to collaborate in May. I designed a multiple paged cover by putting Magnum's campaign visuals on each facet. I placed types of ice creams behind. When you turn the cover, you see campaign hashtag that leads you to the test on Magnum's website.Another alternative was putting four different visuals to four covers. Anyway whole project declined.
Zero & Reebok: Reeload Classics: In May 2016, Reebok wanted to collaborate. I designed a cover with their vintage logo by adapting brand's visual concept. Also our editors made a playlist that contains classic tracks from 80's named "Reeload Classics" to listen on Zero website.
Zero & Converse: Tattoo Factory: In March 2016, Converse wanted a collaboration for festivals so I designed multiple cover alternatives for Converse. I used their colourful world from their ads. Also we designed a factory-like container building named "Converse Tattoo Factory" that visitors can design their own tattoos and printing them on thermal papers to stick anywhere in their body.