Melez Tea

BRANDING, PACKAGING

Whom

Melez Tea

Where & When

Istanbul, 2015

melez was founded in 2014 with the concept of offering lifestyle teas & tisanes packed with antioxidants, vitamins and minerals that will tantalize your taste buds. They offer a collection of blends that have been handcrafted to fit your unique lifestyle. melez was inspired by the restless, chaotic and mesmerizing city of Istanbul, a blend of east & west, past & present, bitter & sweet. Designed melez in a simple and recognizable style to express its lightness and pureness. I wanted to express its lightness and diversity of flavors with soft and pastel colors as well as subtle typography. We collaborated with Neşe Nogay for this project. The design is awarded at 35th GMK, Turkish Graphic Design Chambers Competition, in 2016, in the category of packaging design.